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1st EDITION - NOVEMBER 2 & 3, 2024

#MarathonCotedAmour

Sustainability.jpg

COMMITTED MARATHON

Eco-responsibility is at the heart of all the major decisions taken for the organization of our event . We consider that our role as organizer is also to contribute to sustainable development, both in our activity and in our interactions with the event's stakeholders. Through this large gathering, we want to reach and influence a large number of people (participants, accompanying people, host cities, service providers, etc.) and thus encourage them to act with us.


Our CSR strategy aims to minimize the negative impact of the event on our planet but also to implement social and societal actions using different levers:

MINIMIZE THE CARBON FOOTPRINT

  • Through our various means of communication aimed at participants, we invite them to use soft mobility to get to the event. La Baule, the departure and arrival town and which will host the marathon village, is very well served by regional trains. Choose soft transport to get to the event venue. Provision of ample bicycle parking to accommodate participants, volunteers and the local public.

    When public transport is not possible, we encourage participants who travel by car to come by carpool in order to minimize the number of cars around the start or finish and to reduce our carbon impact.

  • In our sustainable development policy we favor local service providers and suppliers. In addition to minimizing the carbon footprint of the event, we contribute to the activity of the local economic fabric.

  • At the refreshments, for the receptionists as well as for the catering of the volunteers and the staff, the supply is done from short circuits, favoring sustainable or even organic agriculture and we offer vegetarian dishes at each meal.

    Also, the logistics teams are careful to order products as accurately as possible. Surpluses will be donated to charitable associations (Les Restos du Coeur for example).

  • The choice of our service providers focuses on companies integrating CSR criteria. Regarding rewards, in addition to this selection, we calculate orders as accurately as possible to avoid waste.

RESPECT THE ENVIRONMENT

  • “Zero plastic bottles” objective by using recyclable cups at refreshments connected to the drinking water network. Water is a key point for the runners but also for the organization. Its preservation is a major issue!

    Thanks to the support of the various municipalities crossed, we are working to ensure that, from the first edition of the Côte d'Amour Amarris Marathon, all of our supplies are connected to the drinking water network. Tap water is up to 1,000 times more environmentally friendly than bottled water. Our goal: no PET bottles on our supplies and the use of paper cups.

    The water used will of course be analyzed before being distributed to the runners to preserve them and ensure their safety.

  • On all of our sites, within the Marathon village, in the Volunteer area, at refreshment points, we will set up selective sorting bins (paper, PET, compostable, other waste, etc.). This will allow us to recycle waste and limit pollution of our playing field as much as possible. In this state of mind, we require participants to throw away their waste in the areas provided for this purpose. A “green brigade” ensures the proper sorting of waste.

  • At each refreshment point, volunteers and the logistics team ensure that no waste is left behind after the runners have passed.

    Thanks to the volunteers of our green brigade, we preserve the beauty of our territory. The course will be completely cleaned by our “green brigade” immediately after the race.

    We prohibit the distribution of leaflets and goodies (free items) in the village. Finally, if the communication media are not reusable, they will be printed on FSC or PEFC certified recycled paper.

SOCIAL AND SOCIETAL ACTIONS

  • The races are open to visually impaired people accompanied by a guide and we welcome people with disabilities in wheelchairs adapted for running (joëlettes or seahorse).

  • We communicate in a way that encourages women to participate in our long-distance races.

    We reward women and men called to the podium equally.

  • The clothing left at the start of the runners will be collected and donated to an association or associations.

    Surplus textile awards will also be distributed to associations and volunteers.

  • People mobilized on the day of the event will be welcomed in a dedicated space and will be given official attire, a snack or a meal (depending on the duration of the mission). Moments of conviviality are organized before and after the event to thank the volunteers for their commitment.

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